08:00–09:00 Preconference workshop registration Conference payment and badge pickup
10:00–16:00 Sharjah Library Conference registration for Nov. 10-11
9:00 - 16:00
In this interactive workshop, attendees will learn how to successfully implement Project Outcome for Academic and Research Libraries. Project Outcome is a free toolkit that helps libraries measure four key learning outcomes – knowledge, confidence, application, and awareness – across seven library program and service areas via participant surveys. The survey topics cover: Instruction, Events/Programs, Research, Teaching Support, Digital & Special Collections, Space, and Library Technology. Project Outcome provides academic libraries of any size the means to easily measure outcomes in those areas and to use that data as the basis for continuous improvements and advocacy.
Prior to the workshop we recommend that participants register for Project Outcome, review basic materials in the toolkit, and consider a goal for outcome measurement at their library.
Who Should Attend
This workshop is intended for all librarians, library staff, and library administrators who are interested in making improvements to the library’s programs and services. The workshop and focus of Project Outcome is particularly relevant to those who interact directly with library users and those who take part in library assessment practices. Attendees are not expected to have any assessment expertise or previous experience with Project Outcome.
This workshop is limited to 30 participants. Lunch and breaks included.
Assistant Library Director,
Nevada State College Member of ACRL Project Outcome Editorial Board
ALA members: 500 AED or $125 USD
Non-members: 600 AED or $150 USD
9:00 - 16:00
Marketing can be a daunting process for many librarians, but it is essential, especially in these challenging times as you need to reach out and connect with your community and authorities in new ways. New technologies offer diverse avenues for promoting library services, and commercial marketing methods have become expected for libraries, too. Where do you start? What’s the best way to allocate your staff and financial resources? This workshop builds on and elaborates various marketing concepts and their applications for libraries.
The workshop will help you improve or marketing using strategies and promotional ideas to create an integrated marketing concept that will work best for you. The workshop includes case analysis and hands on work and discussion toward the development and improvement of your marketing plan.
Who should attend
The workshop is intended for library managers and librarians involved in or interested in marketing, communication, and outreach in libraries.
This workshop is limited to 40 participants. Lunch and breaks included.
Sherine Eid, Sherine Eid, Head of International Library Projects Unit, Library Sector at Bibliotheca Alexandrina, Egypt. She received her MBA in Global Marketing from Paris ESLSCA Business School. She supervises marketing and consumer affairs to provide advertising, promotion and customer-relations support within rapidly changing and challenging technological, societal and institutional environment.
ALA members: 400 AED or $100 USD
Non-members: 500 AED or $125 USD