Preconference Workshops

Tuesday, November 9, 2021

08:00–09:00 Preconference workshop registration Conference payment and badge pickup

10:00–16:00 Sharjah Library Conference registration for Nov. 10-11

Preconference Workshops

Preconference I
9:00 - 16:00

Project Outcome for Academic and Research Libraries: Measuring the True Value of Your Library

In this interactive workshop, attendees will learn how to successfully implement Project Outcome for Academic and Research Libraries. Project Outcome is a free toolkit that helps libraries measure four key learning outcomes – knowledge, confidence, application, and awareness – across seven library program and service areas via participant surveys. The survey topics cover: Instruction, Events/Programs, Research, Teaching Support, Digital & Special Collections, Space, and Library Technology. Project Outcome provides academic libraries of any size the means to easily measure outcomes in those areas and to use that data as the basis for continuous improvements and advocacy.

Prior to the workshop we recommend that participants register for Project Outcome, review basic materials in the toolkit, and consider a goal for outcome measurement at their library.

Learning Outcomes:

Participants will:

  • Measure meaningful learning outcomes using Project Outcome for Academic and Research.
  • Use the Project Outcome for Academic Libraries toolkit to administer surveys, analyze results, and create reports.
  • Understand how other libraries have used outcome data for action.
  • Identify challenges and effective means of implementing outcome measurement to improve library services and advocacy.
  • Discuss strategies for communicating key results to stakeholders.
  • Develop an action plan for successfully implementing Project Outcome at your library.

Who Should Attend

This workshop is intended for all librarians, library staff, and library administrators who are interested in making improvements to the library’s programs and services. The workshop and focus of Project Outcome is particularly relevant to those who interact directly with library users and those who take part in library assessment practices. Attendees are not expected to have any assessment expertise or previous experience with Project Outcome.

This workshop is limited to 30 participants. Lunch and breaks included.


Tiffany Garrett

Tiffany Garrett,
Assistant Library Director,
Nevada State College Member of ACRL Project Outcome Editorial Board

ALA members: 600 AED or $165 USD
Non-members: 700 AED or $195 USD


Preconference II
9:00 - 16:00

How to Successfully Market Your Library

Marketing can be a daunting process for many librarians, but it is essential, especially in these challenging times as you need to reach out and connect with your community and authorities in new ways. New technologies offer diverse avenues for promoting library services, and commercial marketing methods have become expected for libraries, too. Where do you start? What’s the best way to allocate your staff and financial resources? This workshop builds on and elaborates various marketing concepts and their applications for libraries.
The workshop will help you improve or marketing using strategies and promotional ideas to create an integrated marketing concept that will work best for you. The workshop includes case analysis and hands on work and discussion toward the development and improvement of your marketing plan.

Learning Outcomes:

Participants will:

  • Understand new trends and strategies in marketing in general and in libraries
  • Make effective decision-makings in marketing management
  • Understand elements of marketing plan and evaluation methods

Who should attend

The workshop is intended for library managers and librarians involved in or interested in marketing, communication, and outreach in libraries.

This workshop is limited to 40 participants. Lunch and breaks included.


Sherine Eid

Sherine Eid, Sherine Eid, Head of International Library Projects Unit, Library Sector at Bibliotheca Alexandrina, Egypt. She received her MBA in Global Marketing from Paris ESLSCA Business School. She supervises marketing and consumer affairs to provide advertising, promotion and customer-relations support within rapidly changing and challenging technological, societal and institutional environment.

ALA members: 500 AED or $135 USD
Non-members: 600 AED or $165 USD